“Moo Deng” Public Relations for Conservation and Tourism
Lessons from “Moo Deng” The popularity of two-month-old pygmy hippo “Moo Deng” is not a coincidence. It is the result of a meticulous and systematic media campaign by the public relations team of Khao Kheow Open Zoo to promote their animals. The zoo, located in Chon Buri province, often hosts entertainment activities such as live […]
